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Markus Spiske 666905

The Evolution of Online Brands

Forget what you’ve heard.

The boom of e-commerce isn’t leaving physical retail in the dust. It’s actually resulting in a physical retail renaissance that’s changing the game. And we all have ...

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Nov. 10, 2018 4 minute read

Artem Bali 622295 Unsplash

Retail Glossary

Average Order Value (AOV): The average $ amount of a single order placed by a customer. Two types:

  • High AOV / low repeat (i.e., Interior Define selling couches)
  • Low AOV / high repeat (i.e., ...
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Nov. 10, 2018 5 minute read


The Growth of Destination Stores

Destination Stores, or Flagship stores, are nothing new.

Traditional brick-and-mortar retailers have been investing in these blown-out, pull-out-all-the-stops projects for decades, often times ...

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Nov. 10, 2018 3 minute read

Edgar Chaparro 677232 Unsplash

Visual Merchandising 101: Lifestyle Storytelling

Storytelling—it’s the buzzword across all categories and industries. Even in retail.

In today's retail climate, unique and memorable storytelling is a critical part of a brand’s ...

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Nov. 9, 2018 3 minute read


Project Timelines

So what’s a typical timeline for opening a new physical retail store? You’ll almost always hear: “There is no such thing as a typical timeline.” Annoying as that might sound, it’s true. And ...

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Nov. 9, 2018 4 minute read