Create immersive experiences
Since millennials hold experiences in the highest regard, creating an immersive brand experience is key.
Get real
From 2016 to 2017, the total number of retail stores opened by digitally native brands has grown by 120% and the number of digitally native brands opening their first offline store has accelerated steadily since 2012.
Since millennials hold experiences in the highest regard, creating an immersive brand experience is key.
Real-life experiences humanize the brand, building trust and legitimacy with customers.
A store creates an opportunity for customers to interact with your product and brand in a way that’s not possible online.
81% of brands that move to brick and mortar are looking for another avenue for brand awareness.
Physical retail is a powerful channel for brand growth – online and offline. Emerging brands see an average of 45% increase in web traffic following a store opening. (Source: ICSC 2018)