Create immersive experiences
Since millennials hold experiences in the highest regard, creating an immersive brand experience is key.
Get real
The world is beginning to open up, and brands are embracing newness in the form of IRL experiences to win back customers after a tough year.
Since millennials hold experiences in the highest regard, creating an immersive brand experience is key.
Real-life experiences humanize the brand, building trust and legitimacy with customers.
A store creates an opportunity for customers to interact with your product and brand in a way that’s not possible online.
81% of brands that move to brick and mortar are looking for another avenue for brand awareness.
Physical retail is a powerful channel for brand growth – online and offline. Emerging brands see an average of 45% increase in web traffic following a store opening. (Source: ICSC 2018)